I get a lot of emails from professional Santas across the country asking me for tips on what to include on their Santa Claus business sites. So, I thought I would put together a Santa site check list to get you started.
First and foremost you want to have a good intro page. Tell a little about yourself, and how you came to be a professional Santa Claus. Do you have a Mrs. Santa Claus? If so, have her tell her story, too.
You want to have good pictures of yourself as Santa. I suggest making an appointment with a professional photographer to get started. You don’t have to have a lot of images, but you definitely want potential clients to see you at your best.
Be sure to include any pictures of yourself as Santa at gatherings or public appearances in a photo gallery somewhere on your site. I would not use blurry or grainy images.
You want to include testimonials and perhaps a list of public appearances, or any news or media coverage, as well.
Include your geographical location and the area in which you are willing to travel to attend events.
Who can book Santa for a visit? Gather a list of places you are willing to go, such as nursing homes, company parties, parades, family gatherings, etc.
What about your services? Gather a list of the things Santa will do while at your party or event. Things such as: kids sitting on Santa’s lap, reading and/or telling stories, handing out gifts, etc.
Video calls with Santa are really popular these days, and a lot of professional Santas are making themselves available for chatting with the kids around Christmas time via Skype for a fee. This may be a service you want to offer on your site to make some extra holiday cash.
On a side note, if you’re planning to Skype with kids this Christmas, check out these awesome backdrops you can use. My favorite is the Christmas Tree.. Imagine how excited the kids would be to see Santa sitting in front of that awesome tree during a video call from Santa? You can get a Christmas backdrop over at Amazon, check out this one: Christmas Tree Beside The Fireplace 10 x 10 CP Backdrop Computer Printed Scenic BackgroundHere’s an entire list of Christmas backdrops for professional Santas to use.
Another thing I suggest, is to not include games or coloring sheets or have things to do for the kids on your site. But why you ask? Because parents come there to hire Santa to come visit the kids, or maybe for a Skype call. I suggest not trying to attract children to your site because you don’t want to inadvertently give any secrets away. Let’s keep it a parent zone.
Hope this helps you guys get started with your sites. By the way, I am for hire if you want a custom Christmas website for your Santa business.. built just for you 🙂