Many special features of the economy that aren’t present all your round pop up at Christmas, whether it’s special discount stores in our malls or Christmas markets for artisan gifts and foodstuffs. Special websites also appear at Christmas selling services and goods for the Christmas season. If you need to create one of these, here are a few tips that you can follow to make the process of establishing the site easy and to make the most of the earning potential the site will offer.
One way to earn money from your Xmas website is via an affiliate program. One such Christmas gifts program is on offer from Paramount Zone UK.
If your website is going to be ‘pop-up’ i.e. you will take it down once the Christmas season is over, you want the whole process of establishing it, using it and removing it to be quick, painless and cost-effective. This can be achieved by commissioning a freelancer to set it up and manage it for you during the period of time that you need it. Search for sites online that allow you to commission highly skilled people to do one-off, bespoke jobs for you at competitive rates, for instance People Per Hour and Freelancer.com.
You will, however, need to advise your website designer about content you are looking to include on the site.
1)TEXT: If you want the text to be written by a professional, this is easily achieved and can be requested as part of your design package, but you will still need to supply the information for the freelancer to transpose into professional copy. Collect all the relevant information that will support your designer to be able to convey the messages that you need to get across to your customers, then the freelancer will be able to upstyle it into something that will improve your Google ranking to attract more customers (this process is called SEO or search engine optimisation) and make it read as interestingly and attractively as possible.
2)IMAGES: The right images will make your website look attractive and induce people to stay on your site and search further. Perhaps it is product images that you need, or images of events that you stage for customers. Perhaps you are advertising a special, Christmas pop-up ice-rink or a touring Pantomime; whatever it is, good quality images will attract more customers, and capturing then supplying these images to your web designer will be a crucial part of the process. Stock images depicting Christmassy scenes may be of huge use, especially if you are an online store and want to create as warm and atmospheric a Christmassy feel as possible. Free stock images are available online from organisations such as Creative Commons.
3)SOUND: Sound can get a bit oppressive at Christmas, with all the high street shops playing ‘Jingle Bells’ and ‘I Wish It Could Be Christmas Every Day’ at ear-splitting volume, so when choosing music and sound for your Christmas website, bear this in mind. It may be that you are deliberately going for cheap and cheerful, and the cheesiest, high-volume music you can find is what you want, but it may be that you want to offer your customers an oasis of calm in the Christmas madness. Yes, hopefully it’s the second option!
When sourcing a package to crate your Christmas website, get an all-inclusive quote so that you know how much it will cost you before, during and at the close of the Christmas season. Good luck with your Christmas trading, don’t work too hard and here’s to taking home a worthwhile, hard-earned profit! Merry Christmas!
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